Doha, Qatar – 17 May 2026: Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, has been honored with two prestigious awards from Mercedes-Benz during a special international ceremony held in Dublin, Ireland, on 14 May 2026.
The company received the awards for Best ‘TEV, Marketing and PR Initiative’ and ‘Best Retail Network Development’, in recognition of its outstanding performance, unwavering commitment to excellence, and continuous alignment with Mercedes-Benz global standards across all areas of operation.
Mr. Gary Pike, Executive Director of Nasser Bin Khaled Automobiles, received the two awards on behalf of the company during the international Mercedes-Benz dealer recognition and awards gathering, organized as part of the brand’s global dealer excellence and performance recognition program connected to the ‘140 Years of Innovation’ celebrations by Mercedes-Benz. The event brought together leading Mercedes-Benz distributors and dealer groups from around the world to celebrate exceptional achievements in retail performance, customer experience, innovation, and brand representation.
The ‘Best TEV, Marketing and PR Initiative’ award recognizes Nasser Bin Khaled Automobiles’ strategic and innovative approach to strengthening customer engagement, enhancing brand visibility, and delivering impactful marketing and communication initiatives aligned with the premium positioning of Mercedes-Benz. The award also reflects the company’s success in creating meaningful customer experiences while reinforcing the luxury values, innovation, and heritage associated with the iconic automotive brand.
The Best Retail Network Development award highlights the company’s significant investments in advancing its retail and after-sales infrastructure in Qatar, led by the development of its new state-of-the-art flagship Mercedes-Benz showroom. Designed in line with the latest Mercedes-Benz global retail standards, the facility offers a fully integrated luxury automotive experience through contemporary architecture, advanced digital solutions, personalized customer interaction spaces, and premium hospitality services.
In addition, the award recognizes the enhancement of the company’s after-sales network through the new service centers in Al Saad and the Industrial Area, further strengthening customer accessibility, operational efficiency, and service excellence across the country.
Commenting on the achievement, HE Sheikh Faleh bin Nawaf Al-Thani, General Manager of Nasser Bin Khaled Automobiles, said: ‘This global recognition from Mercedes-Benz reflects the dedication, passion, and professionalism of our entire team. Winning these awards demonstrates our commitment to delivering an exceptional customer journey at every touchpoint while continuously investing in our retail and service network to meet and exceed customer expectations. We are proud to represent Mercedes-Benz in Qatar and to contribute to the ongoing success and growth of the brand both regionally and globally.”These accolades further reinforce our customer-centric approach and our commitment to maintaining the highest standards of excellence, innovation, and premium service that define the Mercedes-Benz brand worldwide’, he added.
These latest achievements add to the many prestigious recognitions received by Nasser Bin Khaled Automobiles over the years, reflecting the company’s consistent pursuit of excellence and reinforcing its position as one of the leading Mercedes-Benz distributors in the region.
Through continuous investment in customer experience, modern retail concepts, digital transformation, and after-sales excellence, Nasser Bin Khaled Automobiles continues to strengthen the presence of Mercedes-Benz in Qatar while delivering world-class luxury mobility experiences aligned with the brand’s global vision and legacy.
Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz, and Mercedes-AMG.