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    Home » Sony Introduces the RX1R III: The Flagship Full-Frame Premium Compact Camera with a Fixed Lens
    Business

    Sony Introduces the RX1R III: The Flagship Full-Frame Premium Compact Camera with a Fixed Lens

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    Dubai, United Arab Emirates – 17 July 2025 – Sony announces the RX1R III, the eagerly anticipated third generation of its RX1R series, featuring a 61-megapixel1 35 mm full-frame Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, and a ZEISS® Sonnar T* 35 mm F2 lens. 

    A Focus on High-Quality Photography 

    The combination of the 61-megapixel1 full-frame Exmor R™ back-illuminated CMOS image sensor and the BIONZ XR™ image processing engine delivers high resolution and sensitivity, with low noise and a wide dynamic range. The sensor surface features AR (Anti-Reflection) coating and omits the optical low-pass filter to achieve superior image quality. 

    The integrated lens offers excellent image quality. By optimising the position of the lens and the imaging surface one by one at the micron level, RX1R III achieves high optical performance in a compact form factor. 

    Dedicated to Creative Freedom 

    To ensure you always get your shot accurately and without effort, RX1R III is equipped with the latest AI processing unit, a valued feature of top-of-the-line professional Sony AlphaTM cameras. The AI processing unit can accurately recognise the shape and movement of subjects, the position of eyes, human bodies, and heads, tracking subjects even when their faces are not visible, and is available for both still images and videosii. The image sensor’s capture area covers approximately 78% (for still image shooting) with up to 693 densely arrangediii phase-detection AF points.  

    While the camera has a fixed lens, users can tap into the versatility of three prime lenses thanks to the Step Crop Shootingiv function which allows users to switch between focal lengths equivalent to 35 mm, 50 mm and 70 mmv via assigned buttons or dials. When shooting in RAW format, users can reselect the focal length during post-production. The lens’s macro ring enables instant switching to macro mode, allowing users to get as close as 20 cm (maximum magnification: 0.26x).  

    For creators who enjoy unique and personalised visuals, RX1R III offers twelve built-in Creative Looks. Adjustments to hue, saturation, brightness, contrast, and sharpness can be applied not only to still images but also to videos. Most notable among the Creative Looksvi, FL2 allows the capturing of a nostalgic expression with subdued colours, and FL3 allows for a more vibrant image. 

    Streamlined Design and Reliable Hardware 

    Made of lightweight yet highly rigid magnesium alloy, the RX1R III design balances aesthetics and functionality. While maintaining excellent operability and expandability, the dials and Multi-Interface (MI) Shoe are embedded into the camera body and the top surface of the body features a flat design. The grip design and surface texture provide a secure and comfortable hold. 

    RX1R III is equipped with an electronic viewfinder featuring an approximately 2.36 million-dot XGA OLED with high resolution and high contrast, offering a magnification of approximately 0.70x. 

    RX1R III uses the rechargeable battery pack NP-FW50, allowing the capture of up to 300 still imagesvii. It features a USB Type-C® port that allows rapid charging when connected to USB Power Deliveryviii – compatible devices, or the addition of external power sources such as mobile batteries, for extended shooting sessions. 

    Social responsibility 

    Aligned with Sony’s ambitious ‘Road to Zero’ initiative, this product supports the company’s vision for achieving a zero environmental footprint by 2050. The Sony Group’s manufacturing facilities for imaging products, including the RX1R III, are operating on 100% renewable electricity. The RX1R III packaging uses Sony’s proprietary environmentally friendly Original Blended Materialix instead of plasticx. 

    The camera system incorporates comprehensive accessibility options including a Screen Reader functionxi and Display Magnification to support visually impaired users across an expanded range of menu items. 

    Optional Accessories  

    TG-2 is a dedicated thumb grip that attaches to the Multi Interface (MI) Shoe to provide stable holding and operability, including when operated with one hand. When attached to the body, the metal material and high-quality paint finish provide exceptional design unity.  

    LCS-RXL is a compact body case dedicated to this camera model intended to protect the camera from scratches and dirt and enhance its elegance with its refined texture material. The body case allows access to all ports – USB, HDMI, battery, memory card, tripod attachment –without removal. The grip design improves the holding experience. 

    LHP-1 is a lens hood made specifically for this camera. It features a robust construction using lightweight and high-strength aluminium material, protecting the lens from impact and dirt. The bayonet mount allows for quick and secure attachment. 

    Availability 

    The RX1R III will be available in selected countries in the Middle East from September 2025.   

    A RX1R III concept video can be viewed here: https://youtu.be/erVGQhslgBA  

    A RX1R III product video can be viewed here: https://youtu.be/8-wwnIp7tLs  

    For detailed product information about the RX1R III please visit: https://www.sony.com/en-ae/electronics/cyber-shot-compact-cameras/dsc-rx1rm3  

    Dubai Dubai news local media Middle east news News UAE UAE media UAE News UAE News today UAE newspaper
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