Dubai, UAE, November 2024: Landmark Group, a leading retail and hospitality conglomerate in the region, has launched Landmark Reach, a pioneering retail media division. This strategic initiative is designed to deliver hyper-personalized customer experiences while driving partner brand success, marking a significant expansion into one of digital advertising’s fastest-growing channels.
Revolutionizing Retail Media:
With partnerships with Publicis Group and Yango, Landmark Reach is poised to harness advanced, data-driven audience insights. The division will offer personalized media solutions through sponsored product ads, on-site banners, and tailored content. Landmark Reach integrates seamlessly with the group’s robust digital and physical retail presence, ensuring impactful customer touchpoints across diverse channels.
Market Trends and Projections:
Retail media is emerging as a dominant force in digital advertising. A report by Barclays predicts global spending in the sector will surpass $200 billion by 2026, with ad spending anticipated to grow 21.8% in 2024 alone, significantly outpacing other channels. Landmark Reach’s launch aligns with this growth trajectory, aiming to redefine brand-consumer interactions across the GCC region.
Leadership Perspectives:
Rahul Jagtiani, Group Director of Landmark Group, remarked:
“The launch of Landmark Reach is a milestone in our journey to enhance offerings for partner brands. Leveraging our unmatched customer experience, technology, and first-party data at scale, we aim to deliver tailored solutions that foster meaningful connections and improve product discovery.”
Sohail Nawaz MBE, Head of Landmark Reach, emphasized the division’s innovative approach:
“Retail media represents the next wave of digital advertising. With Landmark Reach, we’re offering a transformative solution that empowers brands to connect with consumers at pivotal purchase moments. By leveraging our Shukran loyalty program and closed-loop measurement at SKU level, we provide unprecedented value and measurable business impact.”
Empowering Partner Brands:
Landmark Reach’s platform enables brands to execute data-driven campaigns with precise targeting and personalized messaging. This approach allows for informed consumer decision-making while maintaining stringent data privacy standards.
By combining Landmark Group’s customer-centric ethos with cutting-edge technology and media solutions, Landmark Reach is set to reshape the retail media landscape, offering unmatched opportunities for brands to thrive in a rapidly evolving market.