The festive spirit is in full swing at Mercato and Town Centre Jumeirah as Dubai Shopping Festival (DSF) 2026 delivers an exciting mix of world-class entertainment, unbeatable shopping offers, and rewarding experiences for visitors of all ages. Running until 1 February, Mercato is buzzing with energy, bringing families and shoppers together for unforgettable DSF moments.
Taking centre stage is a spectacular entertainment lineup at Mercato, featuring the Rolling Gravity Circus—a modern acrobatic balance show on wheels that leaves audiences in awe. Adding to the excitement is the lively Jay Magic Comedy Show, captivating visitors with enchanting illusions and laugh-out-loud performances. Creative workshops for children, along with roaming performers, further enhance the festive atmosphere, ensuring daily doses of breathtaking stunts, magical moments, and interactive fun throughout the mall.
Beyond the entertainment, shoppers can enjoy irresistible DSF offers at both Mercato and Town Centre Jumeirah, with discounts ranging from 25% to 75% across a wide selection of stores. Adding to the thrill, the PrivilegePLUS rewards program gives shoppers the chance to win big—simply spend AED 200, download the app, and scan your receipt to enter the weekly draw to win AED 10,000. One lucky shopper will also walk away with the grand cash prize of AED 30,000, making every shopping trip even more rewarding.
With live shows, interactive workshops, roaming entertainment, and exciting rewards, Mercato promises a vibrant DSF experience for families, children, and shoppers alike—cementing its place as a must-visit destination this Dubai Shopping Festival.