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    Home » Dubai to host FESPA Middle East 2026 as GCC digital signage market eyes $842mln by 2035
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    Dubai to host FESPA Middle East 2026 as GCC digital signage market eyes $842mln by 2035

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    Dubai, UAE: FESPA Middle East will return to the Dubai Exhibition Centre from 13–15 January 2026, building on the event’s rapid ascent as the region’s premier platform for speciality print, signage and textile decoration.

    The 2025 edition welcomed 2,700 visitors from 80 countries and more than 100 exhibitors. In 2026, the event is expected to host 3,000 visitors and 125 exhibitors and brands, reflecting an 11% increase in visitor numbers and a 25% rise in exhibitors year-on-year. This record-breaking growth highlights the strong demand from the regional and international print and signage communities for a dedicated platform to connect, learn, and invest.

    The industry environment supports this growth. Findings from Grand View Research indicate that digital printing in the UAE alone is expected to increase from US$655.5 million in 2023 to US$917 million by 2030. While the estimated value of the digital signage market in the GCC is expected to reach US$842 million by 2035, according to Market Research Future (MRFR), a global market research company.

    Bazil Cassim, Regional Manager (Middle East & Africa), FESPA, said: “This outlook highlights the strength of the regional print sector and emphasises the urgency for businesses to adapt. With its blend of technology showcases, forward-thinking education, and opportunities to connect with global leaders, FESPA Middle East is uniquely positioned as the event where print and signage professionals in the region can harness this growth and collaboratively shape the future of the industry.”

    Under the tagline ‘Your Industry. Your Community.’, the 2026 event offers a people-first experience where printers, sign-makers and visual communicators can explore the latest technology, engage with world-class content and discover new avenues for business growth.

    “FESPA Middle East is a celebration of community, bringing the industry together to share ideas, discover the latest technologies, and find inspiration to take their businesses forward,” Cassim added.

    Alongside the showcase of cutting-edge solutions, the 2026 event will deliver a rich programme of learning and engagement. The FESPA Leadership Exchange (FLEX) will provide business-focused insights from global experts, while the Sustainability Spotlight returns to highlight practical ways to embed responsible practices and materials.

    The AI Education Lab, first introduced in 2025 to popular demand, will expand with real-world demonstrations of AI in action. Meanwhile, the World Wrap Masters Middle East competition and live Wrap Demos will showcase skill, speed, and creativity in vinyl and film applications.

    Conference sessions will tackle the most pressing issues shaping the industry’s future. Highlights include “Storytelling via Design: Crafting a Seamless Experience” with Nita Odedra, Director of Strategy at Blue Rhine; “Beyond the Hype: AI For Your Business” with Rob Hayes, Founder of Eirnova, and Carlo Pepe, Founder of Koshima; and “Embedding Sustainability into Workplace Culture”, a panel featuring Debora Isabella Tobing (EPSON Middle East) and Raya Makawi (Ex-3M MEA). Each will deliver practical strategies to balance creativity, innovation, and sustainability in business growth.

    As with all FESPA events worldwide, revenue from FESPA Middle East is reinvested into the industry. Since 2015, FESPA has invested more than US$9 million in education, research, and grassroots projects through its global association network, ensuring that success at events like FESPA Middle East directly benefits the international print community.

    Visitor registration for FESPA Middle East 2026 is open. Industry professionals can now gain their free entry pass using promo code FMEM602 via the registration on the show website www.fespamiddleeast.com.

    About FESPA    

    Founded in 1962, FESPA is a global federation of Associations for the screen printing, digital printing and textile printing community. FESPA’s dual aim is to promote screen printing and digital imaging and to share knowledge about screen and digital printing with its members across the world, helping them to grow their businesses and learn about the latest developments in their fast-growing industries.     

    FESPA Profit for Purpose    

    Profit for Purpose is FESPA’s international reinvestment programme, which uses revenue from FESPA events to support the global speciality print community to achieve sustainable and profitable growth through four key pillars – education, inspiration, expansion and connection. The programme delivers high-quality products and services for printers worldwide, including market research, seminars, summits, congresses, educational guides and features, in addition to supporting grassroots projects in developing markets. For more information, visit www.fespa.com/en/about/profit-for-purpose.    

    Forthcoming FESPA events include:   

    • FESPA Mexico 2025, 25-27 September 2025, Centro Citibanamex, Mexico City
    • FESPA FLEX 2026, 24-27 November, Riyadh, Jeddah, Amman and Cairo
    • FESPA Global Print Expo 2026, 19-22 May, Fira Barcelona
    • European Sign Expo 2026, 19-22 May, Fira Barcelona
    • Personalisation Experience 2026, 19-22 May, Fira Barcelona
    • Wrapfest 2026, 26-27 June, Bicester Heritage, UK
    Dubai Dubai news local media Middle east news News UAE UAE media UAE News UAE News today UAE newspaper
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