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Spotted on your feed and saved for later — Baneen’s radiant glam from our Ramadan Beauty Series is the glow everyone’s still talking about. Streaming on TikTok and Instagram via @benefitmiddleeast, the series brought together some of the region’s most loved faces — each revealing their signature look using Benefit Cosmetics icons and newest launches. Among them, Baneen (@baneenstars) delivered a lifted, luminous glam that perfectly balances juicy cheeks, soft warmth and sculpted skin. Here’s how to recreate Baneen’s look! COMPLEXION: SMOOTH, SOFT-MATTE SKIN To create her flawless base,

Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, and softly enhanced lips. At its heart, Soft Girl Makeup is about balance: perfected yet breathable skin, blush-forward cheeks, glow that looks lit-from-within, and lips that feel natural and hydrated. And at Benefit Cosmetics, we have all the must-haves to create the ultimate Soft Girl look &mdash

The ’90s called…and we picked up immediately. At Benefit Cosmetics, we’re forever living for a trend comeback, and this season’s viral obsession—the iconic 90’s makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we’re always one step (and one brow pencil) ahead, we’ve got every product you need to recreate the decade’s most nostalgic glam—with a Benefit twist, of course. FACE: Matte, Smooth, So Retro Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessiona