Browsing: Beauty
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good. The relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone’s needs…always with a fun and creative twist!
Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift — and how our iconic products continue to adapt to every era, every face, and every vibe. 2016 Makeup: Bold, Sculpted & Unapologetic In 2016, makeup was unapologetically bold. Brows were structured, cheekbones were sculpted, and glow was anything but subtle — and Benefit was right at