Under the patronage of His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, Prime Minister and Minister of Foreign Affairs, the Doha Jewellery & Watches Exhibition (DJWE) 2026 opened to the public on September 28 at the Doha Exhibition and Convention Centre (DECC).
The opening was attended by His Excellency Sheikh Khalifa bin Hamad bin Khalifa Al Thani, Minister of Interior alongside several ministers, ambassadors, and other distinguished guests. The 22nd edition, which is owned by <a href="https://gulfeyenews.com/the-future-of-travel-how-qatar-is-digitally-transforming-the-visitor-journey/”>Qatar Tourism, brought by Visit Qatar and organised by Qatar Business Events Corporation (QBEC), was inaugurated during a ceremony attended by H.E. Mr. Saad bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, and Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar.
Commenting on the opening of the exhibition, HE Saad bin Ali Al Kharji, Chairman of Qatar Tourism and Chairman of the Board of Directors of Visit Qatar, said: “Over more than two decades, the Doha Jewellery and Watches Exhibition has continued to evolve in line with Qatar’s ambitions, establishing itself as a leading global platform for an industry rooted in heritage, creativity and excellence. The 22nd edition reflects the stature the exhibition has achieved, bringing together international expertise, regional participation and Qatari creativity, while opening up new avenues for business, knowledge exchange and partnerships.
“As we continue to strengthen the role of tourism as a key contributor to economic diversification, we remain focused on developing distinctive, high-value tourism experiences that draw on Qatar’s unique strengths and deliver sustainable economic impact. The Doha Jewellery and Watches Exhibition embodies this approach, enhancing Doha’s position on the global map of specialised events while providing Qatari designers and entrepreneurs with a vital platform to connect with international markets, create new opportunities for growth and contribute to the development of Qatar’s creative industries.”
Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “The Doha Jewellery and Watches Exhibition continues to evolve in scale, diversity of participation and international presence, reinforcing its position as one of the leading events on Qatar’s annual calendar and a prominent meeting point for the regional and global jewellery and watch industry. This year, we are building on the exhibition’s achievements by expanding international participation, introducing new platforms for knowledge exchange and offering a diverse programme that brings visitors closer to the creativity, craftsmanship and inspiring stories behind some of the most exceptional designs and pieces.
“We remain committed to developing and enriching the exhibition with new content and experiences with every edition, enhancing the value offered to participating brands and designers while providing visitors with new opportunities to discover and engage. This builds on Visit Qatar’s vision of developing world-class events that enhance Qatar’s appeal as a tourism destination and contribute to a diverse and distinctive visitor offering throughout the year.”
As the Official Sponsor of DJWE 2026, QNB Group continues its commitment to major international events that strengthen Qatar’s position as a leading destination for luxury and premium experiences. The sponsorship also reflects the Group’s focus on advancing local enterprise and creating greater opportunities for Qatari brands and entrepreneurs.
Beyond showcasing exceptional jewellery and watchmaking, the exhibition connects international brands with Qatari designers and entrepreneurs, creating opportunities for commercial relationships, knowledge exchange and access to wider markets. By supporting these connections, QNB Group contributes to private sector growth and economic diversification, in line with Qatar National Vision 2030.
Spanning a week, the 22nd edition brings together 49 exhibitors representing more than 500 brands from 30 countries, presenting a wide-ranging showcase of fine jewellery, exceptional timepieces and contemporary design. Leading regional names including Al Fardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty-One East, Al Muftah Jewellery, Blue Salon and Arts and Gems feature alongside international houses and established and emerging Qatari designers. This year, DJWE also unveils a unified visual identity across its exhibition spaces and pavilions, creating a more cohesive visitor journey.
International and local participation is further reflected in the return of the Turkish, Indian and Qatari Designers pavilions. The Turkish Pavilion features two brands, while the Indian Pavilion brings together five, each showcasing the distinctive craftsmanship and design traditions of their respective markets.
The Qatari Designers Pavilion, sponsored by Scale7, places local creativity at the heart of the exhibition. As Qatar’s hub for Creative and Cultural Industries, Scale7 supports startups and entrepreneurs through programmes, investment and services designed to accelerate innovation and growth. This year, the pavilion brings together six Qatari talents: Midad Jewellery, founded by architect, calligrapher and jewellery designer Abdulla Yousuf Al-Fakhroo; M Royal Collection, led by designer Maisa Jasim Buhejji; Kaltham’s Pavilion, founded by Kaltham Abdulmonem Al Majid, granddaughter of the late Mahdi Ali Al Majid, founder of Al Majed Jewellery; H Jewelry, founded by Hamad Ahmad Al-Mohammed; Ghand Jewellery, co-founded by Jawaher Mohammed AlMannai; and Alghla Jewellery, founded by Shaikha Al Ghanem.
The exhibition is also broadening its regional representation, with four GCC-based exhibitors participating in DJWE for the first time: Lulu Al Mahmoud from the Kingdom of Bahrain, Al Bakshi Jewellery from the Kingdom of Saudi Arabia, Ammar Jewellery from the United Arab Emirates, and Zari Jewellery from the State of Qatar.
Among the major additions to the 2026 edition is the participation of Christie’s, the renowned international auction house with a 260-year heritage across art, luxury and collectibles. Alongside a dedicated presence within the exhibition, Christie’s specialists are contributing their expertise in jewellery and watches through talks and guided experiences and educational sessions as part of the newly launched DJWE Studio.
Throughout the week, the DJWE Studio (The Studio) will host a full programme of workshops, panel discussions and masterclasses. Christie’s will lead sessions exploring the jewellery and watch markets, design trends and collecting behaviours, alongside guided jewellery and watch tours, a Mentorship Moment session connecting emerging designers with industry leaders, and a two-day certificate courses exploring 150 years of art and the relationship between art, jewellery and watches in the 20th century. Sophie Stevens, Christie’s Head of Jewels Middle East, will also lead a dedicated public panel Qatari Jewellery Designers on Wednesday.
The Studio programme further extends opportunities for professional development and knowledge exchange. Qatar Development Bank (QDB), through Scale7, will deliver a five-part entrepreneurship series covering funding, brand building, merchandising and buyer positioning, concluding with an Arabic-language session for Qatar’s local design community. Visit Qatar, in partnership with the Picasso Institute, will also present influencer talks and a jewellery masterclass programme featuring The Art of High Jewellery Design, The Gemstone Lab and Pearls of the Gulf.
Following its opening on September 28 from 16:00 to 22:00, DJWE will welcome visitors throughout the weekdays from 12:00 to 22:00 and 15:00 to 22:00 on Friday. Visitors can also enjoy a range of F&B options within the exhibition and at the concourse area.
Over more than two decades, DJWE has established itself as a leading B2B and B2C jewellery and watches exhibition, connecting international and regional brands, Qatari designers and industry professionals with audiences from Qatar and beyond. Its continued evolution reflects Qatar Tourism’s commitment to developing a diverse, high-value events offering while creating opportunities for commercial exchange, industry development and international collaboration.