-Attractive financing and exclusive ownership benefits available across the SOUEAST SUV lineup.
-‘Learn. Drive. Explore. With SOUEAST ‘ offer combines premium ownership benefits, flexible financing and a complimentary iPhone 17 with every eligible purchase
Doha, Qatar –August 20, 2026: As the new academic season begins across Qatar, daily life quickly returns to its familiar rhythm. School runs, university schedules, work commutes and family commitments once again bring increased activity to the country’s roads. For many households, it is also an ideal time to invest in a vehicle that offers comfort, reliability and long-term value.
Recognising the changing needs of customers during this busy period, West Lake Motors – a subsidiary of Al Mana Holding – has introduced its “Learn. Drive. Explore.” Back-to-School offer, bringing together attractive financing solutions and exclusive ownership benefits across the SOUEAST SUV lineup for a limited time.
Running until October 15th, 2026, the campaign is available on the SOUEAST S06, S07 and S09, with monthly installments starting from QAR 1,399 for the S06, QAR 1,599 for the S07 and QAR 1,999 for the S09, giving customers across Qatar an opportunity to own a new SOUEAST SUV with greater flexibility.
Every eligible retail purchase also includes a complimentary iPhone 17. Customers will also benefit from zero down payment, zero profit for four years, free registration, two years of complimentary service/20,000 km (whichever comes first), and a 10-year/1,000,000 km engine warranty (whichever comes first).
Designed with modern drivers and families in mind, the SOUEAST SUV lineup combines contemporary styling, advanced technology, spacious interiors and comprehensive safety features to make every journey more comfortable and enjoyable, whether it’s the daily commute, the school run or a weekend getaway.
Moncef Ahabchane, Chief Operating Officer at West Lake Motors, said, “The Back-to-School season marks a fresh start for many families across Qatar, bringing new routines, new priorities and, for many, the decision to invest in a vehicle that can support their everyday lifestyle. Through our ‘Learn. Drive. Explore.’, we wanted to introduce an offer that goes beyond attractive financing by delivering real value throughout the ownership journey. By combining flexible payment solutions with meaningful ownership benefits, we are making it easier for customers to experience the comfort, safety, technology and practicality that define the SOUEAST SUV lineup.”
He added, “At West Lake Motors, we are committed to building lasting relationships with our customers by delivering an ownership experience that extends well beyond the showroom. As SOUEAST continues to strengthen its presence in Qatar, we remain focused on offering vehicles that reflect the expectations of today’s drivers while providing the quality, reliability and aftersales support they deserve. We are proud to continue contributing to the growth of Qatar’s automotive sector and look forward to welcoming more customers to discover the SOUEAST brand.”
Features
The SOUEAST S06 – a C-segment SUV designed for modern urban life. Offering bold exterior styling and cutting-edge tech, the S06 is powered by a choice of a 1.5L turbocharged engine delivering 156 HP and 230 Nm of torque, or a 1.6L turbocharged engine producing 197 HP and 290 Nm of torque. Both are paired with efficient dual-clutch transmissions. For those seeking the ultimate in innovation, the S06 DM plug-in hybrid stands out with a combined output of 355 HP and 530 Nm of torque, an electric-assisted range of up to 1,000 km, and acceleration from 0 to 100 km/h in just 7.2 seconds.
Inside, the S06 is engineered for a connected and comfortable ride, featuring a 15.6-inch infotainment touchscreen with wireless Apple CarPlay and Android Auto, a premium 8-speaker Sony sound system, and intelligent voice control. Other highlights include a 540-degree panoramic eagle-eye view camera, 20-inch alloy wheels, ambient lighting, a panoramic sunroof, and an automatic tailgate. Convenience features such as remote engine start, ventilated seats, a dual-zone climate control system with a cooled and heated armrest box, and 50W wireless phone charging further elevate the experience. Safety remains a key priority with advanced systems like Adaptive Cruise Control, Lane Keeping Assist, Blind Spot Detection, Automatic Emergency Braking, and eight airbags.
For drivers and families needing more space and adaptability, the SOUEAST S07 delivers a refined, 7-seater experience with smart versatility. It comes with either a 1.5L or 1.6L turbocharged engine, with front-wheel or all-wheel drive configurations. The cabin boasts a striking 24.6-inch combined digital display, wireless smartphone connectivity, a Sony premium audio system, ambient lighting, and a panoramic sunroof. A flexible 2+3+2 seating layout ensures optimal passenger comfort, while convenience features such as ventilated seats, three-zone automatic climate control, remote start, and wireless charging make it ideal for active households. The S07 is equipped with the same full suite of advanced driver assistance systems for added safety and assurance on the road.
Leading the lineup is the SOUEAST S09 – a flagship D-segment SUV built for those who demand premium comfort, power, and innovation. Powered by a 2.0L turbocharged engine producing 237 HP and 375 Nm of torque, the S09 is offered in both front-wheel and all-wheel-drive options, paired with either a 7-speed DCT or 8-speed automatic transmission. The interior is a showcase of thoughtful design, with a 15.6-inch central touchscreen, wireless Apple CarPlay and Android Auto, a Sony 8-speaker sound system, and a suite of luxury features including ventilated and heated seats, three-zone climate control with ceiling-mounted vents, ambient lighting, a panoramic sunroof, and intelligent voice assistance. Like the rest of the SOUEAST range, the S09 comes fully equipped with top-tier safety systems, including 540-degree surround view, Lane Change Warning, Traffic Jam Assist, Forward Collision Warning, and eight airbags.
As SOUEAST continues to expand its presence in Qatar, West Lake Motors remains committed to delivering vehicles that combine contemporary design, advanced technology and everyday practicality with an ownership experience that provides lasting value for customers across the country.
For more information or to book your test drive, visit the SOUEAST showroom at Salwa Road or call 800 0909.