Beosound Premiere is a statement soundbar that provides an artfully crafted three-dimensional spatial audio experience from a striking three-dimensional silhouette, made to take centre stage. Precision-engineered for unwavering fidelity and introducing Bang & Olufsen’s new patent-pending Wide Stage Technology™, this bold and sculptural soundbar embodies the brand’s 100-year legacy of acoustic and design excellence.
Beosound Premiere is available exclusively at the Bang & Olufsen store at Lagoona Mall in Natural Aluminium, Gold Tone and Black Anthracite and comes with a versatile stand that enables both wall-mounting and tabletop placement. While Beosound Premiere is designed to celebrate the speaker drivers, clients can choose to purchase an interchangeable fabric cover in grey melange as well as wooden covers in oak and dark oak made from a single piece of wood. Part shaped by precision milling, part formed entirely by hand, each oak cover reveals the natural beauty of the wood and ensures each piece has a unique expression.
Sculpted from pure aluminium, Beosound Premiere is meticulously crafted in a close collaboration between Bang & Olufsen’s Design team and the world-renowned experts at Factory 5 in Struer, Denmark. Unlike conventional soundbars, Beosound Premiere is a striking three-dimensional sculpture that mirrors the three-dimensional sound it produces. The speaker drivers are celebrated rather than concealed, showcasing Bang & Olufsen’s philosophy of designing inside, out and outside, in.
The seamless aluminium chassis is pearl blasted to create a matte satin finish
Achieving this compact form required precision engineering by aligning extruded aluminium with cut end caps to maintain a slim profile while simultaneously housing ten powerful drivers. One of the most eye-catching features is the up-firing tweeter, placed right in the centre of the soundbar, designed to capture the eye like a jewel through turned aluminium. Hidden design details on the up-firing driver include 1,925 precisely machined perforations to honour the year Bang & Olufsen was founded, paying tribute to 100 years of craftsmanship without compromise.
Beosound Premiere provides high-fidelity spatial sound that allows listeners to experience cinema and sound at its most immersive. This has been achieved through ten custom-engineered drivers inside Beosound Premiere with a dedicated up-firing driver at its centre to add height and dimension. Together, they allow sound to unfold around the listener from all angles. At its heart, Beosound Premiere features a dedicated array with a custom-designed driver setup that precisely controls sound direction. This enhances clarity in dialogue and delivers deep, powerful bass, making every scene feel more lifelike.
Developed by Bang & Olufsen’s in-house experts, the company’s new Wide Stage Technology™ uses signal processing custom-designed for Beosound Premiere to create the illusion of having added external speakers, making the soundstage wider and taller than it is. Through this new technology, all ten drivers of Beosound Premiere work together to deliver a spacious, room-filling soundstage that can convey dialogue with crystal clear clarity and create breathtaking soundscapes for music and film.
As an expression of refined innovation, Beosound Premiere seamlessly analyses it surroundings to deliver sound perfected for your space. Whether it’s standalone or the centrepiece of a listener’s system, Beosound Premiere allows for additional Bang & Olufsen speakers to be added through Beolink Surround. A fully integrated Dolby Atmos 7.1.4 surround decoder adapts to the user’s system and supports seamless expansion, unlocking an even more powerful and immersive cinema experience.
Creating magical moments is at the heart of Bang & Olufsen's heritage
Through the language of light, Beosound Premiere transforms the way listeners engage with sound for intuitive interaction. 90 responsive LEDs illuminate with an ethereal glow inside the soundbar. As the settings are adjusted, the light follows, creating a connection with the product.
Beosound Premiere reflects Bang & Olufsen’s heritage of craftsmanship and care. At the core of the company’s mission is a forward- thinking approach to circularity where products are built to last, both in sound and structure. Beosound Premiere is Cradle to Cradle Certified ® Bronze, meaning it’s made to be updated over time. Beosound Premiere is accompanied by a 5-year warranty when signing up to Beocare, a mark of Bang & Olufsen’s enduring commitment to quality and care.
To mark this launch, Bang & Olufsen’s Atelier team created a special Haute Edition, limited to just 25 pieces worldwide. This edition accentuates the sculptural qualities of the soundbar with a precision-milled pattern that originates from the signature central slot and radiates outward, wrapping the entire form in flowing grooves that echo the way sound spreads in waves. These grooves catch the light, invite touch, and convey a sense of energy, movement and depth, enhancing the sensory presence of the product and visually telling the story of sound.
The pattern is achieved through an intricate milling process that takes 17 hours to complete, where a spinning blade carves delicate grooves into the raw aluminium, creating a visual echo of its powerful spatial sound capability – much like a sculptor revealing form from stone. The result is a seamless union of art and engineering, transforming Beosound Premiere into more than a soundbar. It becomes an audio, visual and tactile experience that embodies the very essence of sound.
As a signature of authenticity and craftsmanship, each piece is individually engraved, numbered 1 of 25, and comes with a limited edition Beoremote One in a handmade wooden presentation box. A certificate of authenticity is included.