Aligned with Visit Qatar‘s ongoing campaign ‘Hala Summer’, Qatar Calendar has announced the entertainment and activation programme for the inaugural edition of Sneaker Con Doha, with Redbull as official entertainment partner and M7 as official partner, taking place from May 29 to 31, 2026 at Hall 1 of the Doha Exhibition and Convention Center (DECC).
Hosting ‘The Greatest Sneaker Show on Earth’ in Doha for the first time, the three-day event will deliver an immersive celebration of sneaker culture, streetwear, music, sport and entertainment as part of Qatar Calendar’s diverse annual events calendar.
Spanning more than 7,000 square metres, the event will feature seven dedicated zones designed to offer visitors an engaging and interactive experience. These include the Kids Zone, Main Stage, Skater Park, DJ Booth, Basketball Court, Graffiti Roaming activations, and roaming entertainment areas, creating a vibrant atmosphere for sneaker enthusiasts, collectors, families and younger audiences alike.
Daily activations will include live DJ performances, beatbox sets, breakdance and hip-hop performances, live music bands, mascot parades, graffiti artists, roaming performances. Visitors will also be able to enjoy a range of interactive sporting competitions, and watch basketball competitions held in collaboration with the Qatar Basketball Federation. Additional attractions will include live vintage car displays and a variety of food and beverage kiosks.
The Doha edition will also feature a curated marketplace bringing together global, regional and local vendors offering rare sneakers, and limited-edition releases, streetwear collections. In addition, Sneaker Con Authenticated will provide on-site verification services.
In addition to the entertainment line-up, the event will host a series of panel discussions between 17:40 to 18:00 each day, bringing together regional and international voices from the sneaker and streetwear industry to discuss trends, authentication, collecting culture, and the evolution of the global sneaker marketplace.
Entry to Sneaker Con Doha is complimentary through pre-registration on Platinumlist. Visitors may also purchase a dedicated VIP Experience priced at QAR 500, which includes access for two persons to the VIP Lounge, hospitality services, and assistance from a trained personal shopper.