Doha-Qatar, July 5, 2026 – Ford is the new gold standard for mass market new vehicle quality in America, ranking as the top mainstream brand in the closely watched JD Power 2026 U.S. Initial Quality Study (IQS) — an achievement 16 years in the making. The company surpassed the industry’s traditional mass market leaders in IQS, climbing from No. 15 in 2023 to No. 1 among mainstream brands in the annual survey of new buyers. “This is a proud day for everyone at Ford, and the result of years of intensive work across our company,” said Jim Farley, Ford president and CEO. “Many doubted that an American company with a
