Browsing: Motorsports

The Middle East reinforces its deep connection with the performance brand through the launch of the all-new Patrol NISMO and Z NISMO Doha, Qatar (18 January 2026) – Nissan is celebrating more than four decades of Nissan Motorsports International Co., Ltd. (NISMO). Since its founding in 1984, NISMO has served as the brand’s dedicated motorsports and performance arm, bridging the gap between factory racing dominance and high-performance road vehicles. This legacy continues to expand today, with a specific focus on the Middle East following the regional launch of the all-new Patrol NISMO and Z NISMO in less than a year ago. In Septembe

The strategy spans motorsports, NISMO lineup expansion and heritage, with a new NISMO concept debuting at Tokyo Auto Salon 2026 Doha, Qatar, 3 January 2026: Nissan Motor Co. Ltd. and Nissan Motorsports & Customization Co. Ltd. (NMC) announced new initiatives aimed at strengthening Nissan’s overall brand power through the expansion of motorsports activities and the NISMO car lineup. As part of the Re:Nissan product strategy, “heartbeat models” play a key role in defining Nissan’s brand DNA by sparking emotion and driving passion, with NISMO positioned at the center of this ambition. NMC will support this strategy by fur