The Ajman Department of Tourism Development (ADTD) is delighted to announce its participation in ITB Berlin 2024, one of the world’s premier travel trade fairs, taking place from March 5 to 7, 2024, in Berlin, Germany.
The objective of this participation is to showcase the multifaceted tourism and cultural facets of Ajman, elevating awareness about its unique appeal as a premier tourist destination. The focus is on fostering cultural exchange, cultivating promising partnerships, and reinforcing tourism connections between Ajman and the global community.Expressing Ajman Tourism’s readiness for ITB Berlin 2024, His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, remarked, “We are pleased to announce Ajman’s participation in ITB Berlin 2024. The remarkable growth we achieved in Ajman over the past year reflects our unwavering commitment to developing the tourism sector. This accomplishment underscores the ongoing efforts and strategic vision of the emirate in positioning itself as a leading tourist destination.”Alhashmi added, “Ajman’s rich cultural heritage sets it apart, and through our active involvement in this exhibition, we anticipate showcasing its beauty and diversity. The success of Ajman in the tourism sector reflects our dedication to providing unique experiences for visitors. We eagerly look forward to sustaining this positive momentum and achieving further successes in the future.”Enriching Tourism and Cultural Experiences:Ajman offers a tapestry of cultural experiences, including traditional markets, culinary journeys ranging from popular to international cuisine, and an array of museums. The Ajman Museum stands out as a landmark, narrating the emirate’s story and the development path of its population over 5,000 years BC, providing visitors with a comprehensive understanding of the region’s rich heritage.The recently inaugurated heritage trail exemplifies Ajman’s commitment to preserving its vibrant historical essence. This trail represents a significant step in enhancing Ajman’s rich heritage, fostering connections with history and culture among residents and visitors alike.Beyond the cultural landscape, the Beit Rashid Al Khader Museum, which opened in 2023, showcases poetry as an artistic expression and a conduit for transmitting heritage and stories.Ajman’s events cater to adventure enthusiasts, offering opportunities for long walks in the scenic natural areas of the Al Zorah region. The Masfout area provides a unique experience with mountain biking paths and the discovery of picturesque landscapes.Substantial Growth in Tourism Investment:As of 2023, Ajman boasts 50 hotels and resorts with a total of 4,292 rooms. The emirate experienced a remarkable 11% growth in revenues and a 6% increase in occupancy in 2023 compared to the previous year, according to a report by Smith Travel Research (STR). Ajman leads the hospitality sector with an 82% occupancy rate, outperforming its competitors.Future bookings signal positive development, indicating a return to pre-pandemic levels. Strong marketing campaigns in collaboration with German tour operators and robust sales initiatives in 2023 instills confidence that 2024 will witness continued growth.