Doha – Qatar 19 October 2026 From October 18 to 23, the 2026 EXEED International User Summit will take place in China under the theme “The Pulse Lives on,” bringing together global users and partners to experience the brand’s latest developments in design, technology and performance. With EXEED’s overseas user base now exceeding 550,000 across more than 60 markets, and the EXEEDers Club marking its fifth anniversary, the Summit reflects the brand’s continued commitment to growing alongside its global user community.
Over the past five years, EXEED’s relationship with its users has developed beyond the vehicle itself. Through product co-creation sessions, track experiences, global interactive events and premium lifestyle activities, users have become active participants in the brand’s development. Feedback gathered from these experiences continues to support product improvements and future design, reinforcing EXEED’s approach to building its products together with its users. EXEED International User Summit…
This continued engagement has also extended beyond automotive experiences. During 2026, EXEED connected with users and partners through technology, cultural and business events across different markets, including its Brand Night, RX PHEV university activities in Italy, the “To What Comes Next” global watch party series, EXLANTIX activities in Poland and appearances at major economic forums. These activities demonstrate how EXEED is building a broader global ecosystem around its users.
A major highlight of the 2026 Summit will be the EXEED Global Brand Launch in Shanghai, where the brand will introduce a new design language representing its vision for future premium mobility. The all-new ET9 will make its debut, joined by the updated right-hand-drive ES GT, the brand’s first MPV Concept, the first right-hand-drive ET FL and the futuristic X-CONCEPT. Together, the models showcase EXEED’s evolving approach to premium design, flagship presence and technology.
The Summit will also bring EXEED’s performance capabilities into focus at Zhejiang International Circuit. Between 2025 and 2026, the brand has conducted dynamic testing across 11 international race tracks, using these environments to validate powertrain response, chassis calibration, braking performance and safety limits.
At the Track Experience Day, the ES, ET FL, RX FL and RX MY will demonstrate acceleration, handling, braking, stability and EXEED Super Intelligent Valet Parking (SIVP) technology. For the ET FL, RX FL and RX MY, the event will mark their track experience debut in front of more than 100 users and partners from global markets.
Each model brings a distinct focus. The ET FL is designed around family travel, with enhanced cabin comfort and smarter interaction. The RX FL builds on the RX’s performance DNA with upgrades in design, intelligence, luxury and comfort, while the RX MY joins the experience as a flagship model adaptable to diverse scenarios.
The track program will include straight-line acceleration, cornering, gymkhana challenges and circuit laps, alongside demonstrations such as brake drifting and extreme obstacle slalom. Beyond showcasing performance, the experience will give users the opportunity to provide direct feedback, helping EXEED further refine its products.
Building on the 2025 Summit, which introduced new technology, products and design, this year’s event brings those themes forward through a stronger focus on user co-creation, premium design and real-world performance. “The Pulse Lives on” represents more than a theme; it reflects an ongoing relationship between EXEED and its global users, shaping the next car, the next journey and the next chapter of the brand.
Customers can explore the EXEED lineup by visiting the flagship showrooms in West Walk, a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED showroom or call 800 1115.