- After covering more than 65,000 kilometres across 55 countries on six continents, the three S-Class saloons returned to the Mercedes-Benz Museum in Stuttgart from where they had set out at the end of January
- The global ‘140 Years. 140 Places.’ tour put the new S-Class powertrain, chassis and comfort features to the test in real-world conditions
- The 140 Festival’: The homecoming of the three S-Class models was accompanied by a convoy of 140 historic and current vehicles, the world premiere of the Mercedes-AMG GT SUV and a live concert of the band “Die Fantastischen Vier”
- Further anniversary activities, including Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, will celebrate the milestone occasion
21 October 2026: Exactly 140 years after Carl Benz filed the patent for the first automobile, three new Mercedes-Benz S-Class saloons set off on a journey around the world on 29 January 2026: Bertha, Carl and Gottlieb, named after the pioneers of individual mobility, Carl and Bertha Benz and Gottlieb Daimler. This week, the four-wheeled globetrotters returned safely to where their intercontinental journey began – the Mercedes-Benz Museum.
Over the course of nearly nine months, they covered more than 65,000 kilometres, averaging around 450 kilometres per day. Bertha and Gottlieb travelled from time to time in parallel to reunite again on the road across 55 countries on six continents. The journey involved a total of 67 border crossings, the clocks had to be reset 28 times and the climate control systems in the S-Class vehicles regulated the temperature across 13 climate zones. The ‘140 Years. 140 Places.’ tour was among Mercedes-Benz’s most ambitious activities. For the brand’s flagship and innovation leader, the S-Class, the nine-month world tour was arguably its most demanding endurance test.
Cities among the 140 locations were Stuttgart, Madrid, Paris, Brussels, Rio de Janeiro, São Paulo, Montevideo, Buenos Aires, Santiago de Chile, Miami, New York, Toronto, Las Vegas, San Francisco, Seoul, Beijing, Tokyo, Shanghai, Bangkok, Singapore, Kathmandu, Delhi, Mumbai, Sydney, Melbourne, Auckland, Nairobi, Johannesburg, Cape Town, Casablanca, Tunis, Istanbul, Vienna, Budapest, Bucharest, Amsterdam, Copenhagen, Vilnius, Riga, Tallinn, Brooklands, Hamburg, Bremen, Berlin and Munich.
Legends on wheels and a new Mercedes-AMG: 'The 140 Festival'
The homecoming of the three S-Class saloons marked the highlight of the anniversary year ‘140 Years of Innovation’ and served as the occasion for a festival that brought the brand’s past, present and future onto the road. Mercedes‑Benz celebrated ‘The 140 Festival’ at the Mercedes‑Benz Museum in Bad Cannstatt together with fans, partners and companions of the brand, employees and their families, and media guests. A convoy of 140 vehicles represented the illustrious history of Mercedes‑Benz across different eras, including the 1886 Benz Patent‑Motorwagen (replica), the Mercedes‑Benz 300 SLR Uhlenhaut Coupé as the world’s most valuable car, a Ponton 220 S, the futuristic C 111 experimental vehicle, the electric G‑Class, the electric C‑Class, the Mercedes‑AMG GT 4‑Door Coupé and the Mercedes‑AMG CLE 646 Spezialanfertigung. Together, they accompanied Bertha, Carl and Gottlieb on the final kilometres to their destination.
An exciting highlight was the world premiere of the new Mercedes‑AMG GT SUV. The first full-size SUV developed entirely in-house in the history of the Affalterbach-based company is the second new model based on the AMG.EA high-performance architecture and combines the commanding presence of an SUV with the exhilarating driving experience of a sports car. With its exceptional combination of performance, comfort and everyday usability, the Mercedes‑AMG GT SUV brings fresh momentum to its segment. At the same time, Mercedes‑AMG used the celebration as an opportunity to look ahead to the brand’s 60th anniversary in 2027. A live concert of the band “Die Fantastischen Vier” from Stuttgart rounded off the evening. On Sunday, the main experience day around the Mercedes‑Benz Museum invites visitors to explore 140 years of automotive history through historic and current vehicles, hands-on activities, expert talks and special encounters.
Christina Schenck, Vice President Digital & Communications and Investor Relations stated: “At the start of our global journey with our three S‑Class vehicles, we made a promise: We’ll see you along the way. Today, at the ‘140 Festival’, we look back with gratitude on many special encounters and unforgettable moments shared with customers, fans and our teams around the world. This is what Mercedes‑Benz stands for: for 140 years, we have combined a pioneering spirit and innovation with experiences that inspire people and become part of their lives. The return of our three globetrotters is a special moment for us. At the same time, it inspires us to further strengthen the connection people feel with our brand around the world.”
The brand’s flagship proves itself: The S‑Class mastered all conditions safely and comfortably
In addition to the regular testing of new Mercedes‑Benz vehicles under extreme conditions in heat, cold and simulation chambers, the new S‑Class journey around the world provided insights that cannot be gained in a laboratory. On the Indian mountain pass Umling La, the vehicles confidently mastered the drive at an altitude of around 5,800 metres, demonstrating the power and reliability of the powertrain. The S‑Class models also made safe progress during a monsoon and on roads in India that were, in places, completely flooded.
In Kenya, Tanzania and Zambia, the chassis and comfort proved themselves on unpaved and extremely uneven roads. Programmes such as ENERGIZING COMFORT also ensured relaxed travel even after hours on the road, while the S‑Class demonstrated its exceptional manoeuvrability and agility during numerous evasive manoeuvres. The temperature difference on the tour was more than 50 degrees Celsius, with conditions ranging from desert to tropical climates. The climate control and filter system always ensured a consistently comfortable interior environment and protection from dust and emissions.
‘140 Years of Innovation’: More anniversary experiences to come
Even after the return of the three S-Class models from their global tour, Mercedes‑Benz will continue its ‘140 Years of Innovation’ anniversary year with further activities through to the end of the year.
Globally, The limited-edition adidas Samba OG x Mercedes‑Benz shoe is vaiable. Mercedes‑Benz Studios in international cities around the world will invite visitors to experience the anniversary story and the brand. Further studios will open following Copenhagen, Los Angeles, Sydney and Delhi, among other locations.
During the Advent season, the approximately 145-metre-long glass façade of the Mercedes‑Benz dealership at Donnersbergerbrücke in Munich will become an oversized Advent calendar in December – a highly visible attraction for automotive enthusiasts that brings 140 years of Mercedes‑Benz innovation to life.
In late autumn, customers will also be able to experience what the ‘140 Years of Innovation’ anniversary smells like inside their Mercedes‑Benz. Yuzu, an aromatic Japanese citrus fruit, and eucalyptus express ‘curiosity’ and ‘responsibility’. Notes of sandalwood and vanilla round off the fragrance.
Fans of the brand can look forward to a coffee-table book entitled '140 Years
140 Places.’, documenting the intercontinental journey of the three four-wheeled globetrotters, their stops and encounters along the route.
In Qatar, Nasser Bin Khaled Automobiles is celebrating this occasion with the 140 years campaign through various offers and activations, in addition to Mall displays. Nasser Bin Khaled Automobiles has built its success on strong, longstanding relationships with its customers and a wide range of quality products. The Nasser Bin Khaled Automobiles name is deeply associated with a legacy of premium service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected and iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.