New Professional Display Solutions Combine Superior Image Quality, Enhanced Visibility, Installation Flexibility, Energy Efficiency and Seamless Integration Across a Wide Range of Professional Environments
Doha, Qatar – September 01, 2026: Sony is expanding its professional display lineup with the launch of the new BRAVIA Professional Displays BZ-P Series and Crystal LED UNIFY (ZRL-135SG), a new All-in-One, 135-inch direct view LED display (dvLED). Together, the new solutions strengthen Sony’s professional display portfolio with a broad range of options designed to meet the diverse needs of corporate, higher education, retail, transportation and other professional environments.
The new BRAVIA BZ-P Series comprises 16 completely redesigned 4K HDR models ranging from 43 to 85 inches, including the BZ40P flagship models, BZ35P enhanced options and BZ30P core offerings. Meanwhile, the 135-inch Crystal LED UNIFY combines simplicity with powerful features including installation ease, anti-reflection capabilities for high visibility, compatible integration, energy efficiency and longevity.
“Sony has a robust ecosystem of display solutions built upon our rich history in imaging and visual technology, and we continue to evolve our professional display portfolio to address the diverse requirements of our customers,” said Jobin Joejoe, Managing Director, Sony Middle East and Africa. “With the introduction of the new BRAVIA BZ-P Series and the addition of a 135-inch All-in-One Crystal LED model, we are providing customers with an even broader range of solutions that combine Sony’s signature image quality, strong visibility, integration capabilities, ease of deployment and long-term value.”
BRAVIA BZ-P Series: Image Quality, Visibility and Performance
Designed for a range of uses in corporate, higher education, retail and transportation spaces, the BRAVIA Professional Displays BZ-P Series combines powerful hardware and software capabilities with an updated design, improved installation flexibility, enhanced operability, mindful sustainability and lower power consumption.
The BZ40P, BZ35P and BZ30P models feature Sony’s AI-powered XR signal processing for accurately depicting images, text and details with realism and vibrancy, with brightness ranging from 400 to 700 cd/m². The full lineup also features Deep Black Non-Glare technology, which, combined with a wide viewing angle, mitigates glare and reflection and provides high contrast for a true-to-life picture, even in bright, direct light-filled spaces.
The thin, lightweight lineup has also been redesigned with installation and integration in mind. Select models support Americans with Disabilities Act (ADA) compliance, while a universal chassis, narrow and uniform bezels, and new center VESA mounting holes provide greater installation flexibility. The 75 and 85-inch models additionally feature inchassis handles to assist with transport.
For professional users, a System on a Chip (SoC) architecture removes the need for an additional set-top box for digital signage, while a new user interface and setup program help enhance operational efficiency. When used with Sony’s Device Management Platform, display provisioning can also be completed quickly and at scale.
The BZ-P Series offers a substantial reduction in power consumption, with a new high-efficiency optical system and XR processor-based AI backlight control delivering up to approximately 31% lower power consumption than the BZL Series. The models are Energy Star certified, with EPEAT certification pending, and increase the use of SORPLAS™, Sony’s unique recycled plastic material, to a maximum of 43%.
The BRAVIA Professional Displays BZ-P Series is expected to be available in summer 2026.
Crystal LED UNIFY: A Simplified Approach to Large-Scale Display
Complementing Sony’s BRAVIA Professional Displays, the new Crystal LED UNIFY provides an accessible choice for implementing a large 135-inch dvLED display in corporate and higher education spaces, including boardrooms, meeting rooms and community spaces.
Designed to simplify ordering, installation, use and maintenance, Crystal LED UNIFY comes complete with five pre-assembled display units and a control unit. The ready-to-deploy solution can be installed by two people in approximately one hour, with no electrical work required. A slide-out, front-serviceable control unit further simplifies maintenance, helping to reduce downtime and contribute to a lower total cost of ownership.
Featuring Anti-Reflection Surface Technology, 800 cd/m² of brightness and optimized natural color reproduction, Crystal LED UNIFY maintains high visibility and comfortable viewing even in brightly lit environments. The display delivers Sony’s signature look and feel, providing consistency with the company’s BRAVIA Professional Displays and other Crystal LED series.
Crystal LED UNIFY also provides a familiar user interface and remote for effortless setup, control and management across Sony’s professional AV lineup. Through Sony’s Device Management Platform and support for 4K input, it can be used alongside Pro BRAVIA displays in multi-display environments, creating a more connected and consistent visual experience.
Its streamlined design features ultra-slim bezels and a slide-out control unit concealed behind the display. When installed using the wall-mount brackets included, the display maintains a depth of less than 100 mm from the wall. An energy-efficient design and protective surface coating on the LED panel further support reliable long-term use in corporate organizations, educational institutions and other high-traffic environments.
The Crystal LED UNIFY (ZRL-135SG) features a 1.5 mm pixel pitch, Full HD resolution and 800 cd/m² maximum brightness and is expected to be available in early 2027.
Together, the new BRAVIA BZ-P Series and Crystal LED UNIFY expand Sony’s professional display ecosystem, giving organizations greater flexibility to select and combine display technologies according to their environments, applications and visual requirements.